Li Ning: First Global Chinese Brand?
According to Fast Company, Chinese Olympian Li Ning wants to build the first truly global brand to emanate from China. In an in-depth article, the magazine touts how Li Ning (the company) is China’s...
View ArticleWorld’s 30 Hottest Brands
Advertising Age has selected the World’s Hottest Brands, a list of 30 brands succeeding on a global, regional, and local level. According to the advertising industry’s bible, their goal was “not to...
View Article
Image may be NSFW.
Clik here to view.
Clik here to view.
Li Ning: Make the Change
Chinese sports brand Li Ning has unveiled a new logo and slogan as it continues to pursue its global expansion aspirations. The new slogan Make the Change replaces the previous Anything Is Possible,...
View Article
More Pages to Explore .....
